Art of Licensing
Art of Licensing Intro
For years I looked at my business in one dimension: create something by hand and sell it. I was making…
Art of Licensing Part 1 – What Is Licensing?
The two strongest decisions I made was publishing my products in multiple sizes and formats as well as licensing my…
Art of Licensing Part 2 – Defining The Relationship
There are two forms of licensing: using someone else’s intellectual property or trademark then reselling or someone coming to you…
Art of Licensing Part 3 – Creating The Pitch
The two strongest decisions I made was publishing my products in multiple sizes and formats as well as licensing my…
Art of Licensing Part 4 – Negotiating The Deal
There are two forms of licensing: using someone else’s intellectual property or trademark then reselling or someone coming to you…
Art of Licensing Part 5 – The Finances
The two strongest decisions I made was publishing my products in multiple sizes and formats as well as licensing my…
Art of Licensing Part 6 – You As The Licensor
So here’s the deal. When it comes to licensing, the best position to be in is when you’re in the…